American Cannabis Company Inc (OTCMKTS:AMMJ) shares were up 11.3% on Tuesday then down 4% in after-hours trading to $0.205. Share prices have been trading in a 52-week range of $0.01 to $0.33. The company has a market cap of $9.30 million at 46.59 million shares outstanding.

American Cannabis Company is a provider of professional consulting services, products and equipment. Formerly known as Brazil Interactive Media, the company operates in two main divisions: consulting and professional services, and the sale of products and equipment utilized in the cultivation, processing, transportation or retail sale of cannabis.

In particular, the company offers consulting services for companies associated with the cannabis industry in various stages of development, with services including Cannabis Business Planning, Cannabis Business License Applications, Cultivation Build-out Oversight Services, Cannabis Regulatory Compliance, Compliance Audit Services, Cannabis Business Growth Strategies and Cannabis Business Monitoring. It also offers equipment and products such as The Satchel, SoHum Living Soil, High Density Racking System and The Cultivation Cube.

In yesterday’s press conference, American Cannabis Company announced that it was in attendance at a Canadian industry event featuring its SoHum Living Soils product. During the event, the company’s representatives were able to establish eight new retail sales accounts for the SoHum brand and can fill these retail pre-orders in the spring of 2017.

SoHum Living Soils are a core product offering for the company, and to see this response from our first active sales efforts to Canadian retailers is tremendous. We expect the Canadian market to present significant opportunity for SoHum specifically, and we have established product mixing/manufacturing capabilities there to better service the market,” remarked Corey Hollister, President and CEO of American Cannabis Company.

SoHum soil is a growing medium that contains 100% natural ingredients and provides the plant a full set of nutrients to achieve genetic optimization of the cannabis plant.

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