Care.com Inc. (NYSE:CRCM) is Attracting Smart Money

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In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Care.com Inc. (NYSE:CRCM) reported that Breedlove William D Jr. has picked up 1,739,0551,210 of common stock as of 2017-02-09.

The acquisition brings the aggregate amount owned by Breedlove William D Jr. to a total of 1,739,0551,210 representing a 6.0% stake in the company.

For those not familiar with the company, Care.com, Inc. is an online marketplace for finding and managing family care. The Company has approximately 18.4 million members, including over 10.3 million families and approximately 8.1 million caregivers, spanning over 20 countries. Its consumer matching solutions allow families to search for, qualify, vet, connect with and select caregivers. It also provides caregivers with solutions to create personal profiles, describe their skills and experience, and otherwise differentiate and market themselves in a fragmented marketplace. In addition to consumer matching solutions, the Company offers its members products and services to facilitate their interaction with caregivers. The Company serves employers by providing access to certain of its products and services to employer-sponsored families. In addition, the Company serves care-related businesses, such as day care centers, nanny agencies and home care agencies.

A glance at Care.com Inc. (NYSE:CRCM)’s key stats reveals a current market capitalization of 302.10 million based on 28.82 million shares outstanding and a price at last close of $9.96 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2014-08-26, Krupinski picked up 2,000 at a purchase price of $9.21. This brings their total holding to 157,750  as of the date of the filing.

On the sell side, the most recent transaction saw Musi unload 11,848 shares at a sale price of $9.02. This brings their total holding to 59,832.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Care.com Inc. (NYSE:CRCM) as things move forward to see if its progress aligns with these transactions.

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