In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Duluth Holdings Inc. (NASDAQ:DLTH) reported that  Stephen L. Schlecht & Marianne M. Schlecht Descendant’s Trust has picked up 8,295,094 of common stock as of 2016-12-16.

The acquisition brings the aggregate amount owned by Stephen L. Schlecht & Marianne M. Schlecht Descendant’s Trust to a total of 8,295,094 representing a 28.6 % stake in the company.

For those not familiar with the company, Duluth Holdings Inc. is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold through the Company’s own direct and retail channels. The Company operates through two segments: direct and retail. The Company’s product assortment includes shirts, pants, underwear, outerwear, footwear, accessories and hard goods. The Company offers a range of products, such as its Longtail T shirts, Buck Naked underwear and Fire Hose work pants.

A glance at Duluth Holdings Inc. (NASDAQ:DLTH)’s key stats reveals a current market capitalization of $821.16 million based on 29.01 million shares outstanding and a price at last close of $26.13 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2015-12-31, Finch picked up 6,750 at a purchase price of $33.45. This brings their total holding to 93,663 as of the date of the filing.

On the sell side, the most recent transaction saw Ferry unload 4,180 shares at a sale price of $8.30. This brings their total holding to 124,440.            .

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Duluth Holdings Inc. (NASDAQ:DLTH) as things move forward to see if its progress aligns with these transactions.

Subscribe below and we’ll keep you on top of what’s happening before it moves markets.