What Management Restructuring Means for iSIGN Media Solutions Inc (OTCMKTS:ISDSF) Shares

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iSIGN Media Solutions Inc (OTCMKTS:ISDSF) shares were flat on Wednesday at $0.0898 and unchanged in after-hours trading. Share prices have been trading in a 52-week range of $0.06 to $0.13. The company has a market cap of $9.76 million at 108.39 million shares outstanding.

iSIGN Media Solutions Inc is a data-focused, software-as-a-service (SaaS) company that is a pioneering leader in gathering point-of-sale data and mobile shopper preferences to generate actionable data and reveal valuable consumer insights.  Creators of the Smart suite of products, a patented interactive proximity marketing technology, the company enables brands to deliver targeted messaging, personalized offers and loyalty perks to consumers’ mobile devices in proximity and with real-time proof of redemption.

Its data gathering capabilities provide analytics on price points, typical purchases, in-store dwell time and other shopper metrics that identify emerging consumer behaviors.  These insights enable smarter business decisions and provide increased ROI metrics for more transparent marketing. iSIGN delivers relevant, timely messages on an opt-in basis at no charge to consumers, transmitting rich media to consumer mobile devices via Bluetooth and WiFi connectivity in complete privacy as opposed to iBeacons, apps, downloads and required surrendering of personal information.  Proven to increase brand engagement and customer loyalty, the company generates preference-based, predictive “clean data” without compromising consumer privacy.

In a press release this week, iSIGN Media Solutions Inc shared that it will be having restructuring of its senior management. Effective March 1, 2017, Joe Kozar, a major shareholder in the company, will be taking on the role of Interim Chief Executive Officer while Alex Romanov, the company’s former Chief Executive Officer, will be undertaking the role of Vice President, Sales and Operations and will retain his Board position.

This change is being implement by the Board in order to allow Alex to fully concentrate upon sales and revenues,” stated Mr. Joe Kozar, iSIGN Media Solutions Inc’s Interim Chief Executive Officer.  “With the recent sales of Smart Antennas to our resellers, We Build Apps, LLC and Rich Multimedia Technologies, Inc, it was mutually agreed that iSIGN would best be served by having Alex concentrate his efforts on the sales function.”

These appointments are for an interim period of six months, at which time the Board may elect to extend either of these appointments or appoint new executives to these roles.

I look forward to working with Joe and will support him fully as he undertakes the Chief Executive Officer role and challenges at this pivotal time in iSIGN,” stated Mr. Alex Romanov, iSIGN’s Vice President, Sales and Operations.

Aside from that iSIGN Media Solutions Inc announced that  Mr. Prakash Shukla has resigned from the Company’s Board of Directors, effective January 23, 2017 due to an increased work-related schedule, with extensive travel outside of North America.

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