PureBase Corp (OTCMKTS:PUBC) is a a diversified, industrial mineral and natural resource company. It has a market cap of $204 million at 140.92 million shares outstanding. The company provides solutions to a range of markets, including the cornerstone markets of agriculture and construction, and operates through a subsidiary to identify, acquire, define, develop and operate industrial and natural resource properties, and to provide mine development and operations services to mining properties located in the Western United States, and in California and Nevada.
On Friday, the company announced the formation of the new Purebase AgTech Innovation Center on its corporate campus in California. This center will focus on working with industry leading technology and agricultural companies to deliver best-in-class, next generation AgTech solutions for farmers across the globe.
In line with this, PureBase Corp announced that Steve Ridder, Practice Advisor, Business Transformation Group of Cisco Systems, will join PureBase’s new Innovation Center as a Strategic Advisor. He has developed mission-critical technology solutions to many of the largest companies in the world across Financial Services, Technology, Retail, and Manufacturing while at Cisco, bringing a wealth of technology and business experience to PureBase.
I am excited to help Purebase and its customers innovate collaboratively with leading technology companies like Cisco and others to build solutions that will enable farmers to better predict weather, utilize precious resources like water more effectively, and deliver optimal crop yields and profits for customers,” Ridder commented.
Because PureBase Corp sees vast potential in the Internet of Things (IoT) in the agricultural industry, the company will also partner with leading vendors across the agricultural supply chain to deliver solutions that improve business outcomes for its customers. For Ridder, the IoT and other emerging AgTech solutions can impact crop yields and improve business outcomes for the farming community.
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