SeanieMac International Ltd (OTCMKTS:BETS) shares were up 16.67% to $0.00070 on Friday after the company shared its plans to launch new online sports book and casino on September 16. The company has a market cap of $708,300.00 at 1.18 billion shares outstanding.
SeanieMac International is a company that is engaged in maintaining a website for online gambling, including sports betting and casino gaming in Ireland under the brand name seaniemac.com. The company utilizes a third-party white-label online gaming web provider to develop and operate its branded website, apollobet.com, operations, sports book trading, web hosting, payment solutions, security and first line support of gaming-related questions.
We are delighted to finally be able to put a firm date on the launch of our new platform. We have been working extremely hard with Optima to reach our target. Our new website will have plenty of new exciting features that will enhance the user experience of our customers as well as new offerings such as a live casino and virtual sports. We are all very excited about the launch and will be announcing new partnerships over the coming weeks,” said SeanieMac International CEO Garreth Core.
Prior to this, SeanieMac International affirmed that it will continue working with the British Jockey Club with sponsorship of no less than five race meetings throughout the United Kingdom across the month of August. According to Head of Sportsbook & Trading at Apollo Bet Leon Hosking, this strong relationship is vital in boosting brand awareness since the TV exposure for Apollo Bet across major racing channels has put the company on a pedestal.
These moves are consistent with the company’s strategy to grow the business this year based on new platforms. This also ties up with their plan to use gross profits and higher margins to retire convertible debt and pay down their credit facility.
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