In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Social Reality Inc. (OTCMKTS:SRAX) reported that Sumichrast Martin A. has picked up 216,750 of common stock as of 2017-02-28.

The acquisition brings the aggregate amount owned by Sumichrast Martin A. to a total of 216,750 representing a 2.7% stake in the company.

For those not familiar with the company, Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

A glance at Social Reality Inc. (OTCMKTS:SRAX)’s key stats reveals a current market capitalization of 20.06 million based on 6.66 million shares outstanding and a price at last close of $2.47 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2016-11-21, Hannan picked up 1,250 at a purchase price of $6.24. This brings their total holding to 3,750 as of the date of the filing.

On the sell side, the most recent transaction saw Sumichrast unload 8,929 shares at a sale price of $1.25. This brings their total holding to 0.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Social Reality Inc. (OTCMKTS:SRAX) as things move forward to see if its progress aligns with these transactions.

Subscribe below and we’ll keep you on top of what’s happening before it moves markets.