Tronc Inc. (NASDAQ:TRNC) is Attracting Smart Money

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In a just published Form 13, filed with the US Securities and Exchange Commission (SEC), Tronc Inc. (NASDAQ:TRNC) reported that California Capital Equity, Llc. has picked up 7,650,000 of common stock as of 2017-03-28.

The acquisition brings the aggregate amount owned by California Capital Equity, Llc. to a total of 7,650,000 representing a 23.4% stake in the company.

For those not familiar with the company, tronc, Inc., formerly Tribune Publishing Company, is a content curation and monetization company focused on creating and distributing content across all channels. The Company’s portfolio of news and information brands includes daily and weekly titles, digital properties and verticals in markets across the country. The Company’s brands are sources of local news and information across all platforms, including print, online, mobile and social, in the markets they serve. Its media groups include the Chicago Tribune Media Group, the California News Group, the Sun Sentinel Media Group, the Orlando Sentinel Media Group, The Baltimore Sun Media Group, the Hartford Courant Media Group, The Morning Call Media Group and the Daily Press Media Group. The Company’s offerings also include a suite of digital, custom content and direct mail services and solutions for marketers.

A glance at Tronc Inc. (NASDAQ:TRNC)’s key stats reveals a current market capitalization of 515.03 Million based on 36.44 Million shares outstanding and a price at last close of $13.96 per share.

Looking at insider activity, there are a few transactions worth noting.

Specifically, on 2017-03-20, Soon-Shiong picked up 2,950,000 at a purchase price of $14.87. This brings their total holding to 7,650,000 as of the date of the filing.

On the sell side, the most recent transaction saw Oaktree unload 3,741,371 shares at a sale price of $15.00. This brings their total holding to 0.

It’s possible to gauge a company’s potential by tracking the activity of its major holders, as well as checking in on insider activity such as those transactions listed above. We’ll be keeping an eye on Tronc Inc. (NASDAQ:TRNC) as things move forward to see if its progress aligns with these transactions.

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