Shares of Immersion Corporation (NASDAQ:IMMR) gained 7.4% after the company announced a multiyear patent licensing agreement with Marquardt GmbH. The agreement comes just days after the company inked a similar agreement with Apple Inc. (NASDAQ:AAPL) after a long-running tussle over patent infringement claims.
Licensing agreement news has helped strengthen investors’ confidence on Immersion Corporation in recent trading sessions. The stock has already spiked to an 11-month high, after gaining more than 50% in market value since the start of the year.
Given the strength of the upward momentum, it appears the stock is making a push for its 52-week high of $11.85, recorded at the start of last year. Renewed investor interest in the stock has to do with the fact that licensing agreements will have a significant impact on the company’s revenues which should lead to better than expected earnings.
Immersion Corporation bills itself as a leading innovator and developer of touch feedback technology commonly known as haptics. The company’s technology solutions are commonly used for creating an immersive and realistic experience for enhancing digital interactions. It’s more than 2,600 issued and pending patents have already been used in more than 3 billion digital devices.
Licensing Agreements
Marquardt is the latest company to sign licensing agreement as it seeks to access Immersion’s patented haptic technology. The leading developer and manufacturer of electromechanical and electronic switches intend to use the technology in its automotive solutions.
“Immersion’s Touch Sense® technology enhances in-vehicle interfaces and applications. Increasingly, haptics is being designed into automotive applications as more and more vehicles incorporate high-quality tactile effects for operations such as entertainment, navigation, and climate control,” Immersion in a statement.
A licensing agreement with Apple, however, remains the talk of the town given its potential impact on Immersion revenue. The licensing agreement comes after the company had sued the iPhone Maker of infringing its patents with the use of haptic feedback on iOS devices. The lawsuit also touched on the use of Force Touch trackpads on MacBook as well as 3D Touch feature on iPhones.
While the terms of the settlement agreement remain under wraps, there is no doubt that the deal represents a significant windfall on Immersion. The company has been struggling with dwindling cash position in the recent quarter.
It finished the third quarter with $48.1 million in cash, down from $89.8 million as of the third quarter of 2016. Revenues which came in at $11.9 million should receive a boost on the signing of the two key licensing agreements.
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